ABOUT US   Leave a comment

Lipton was created at the end of the 19th century by a grocer, Sir Thomas Lipton, in Glasgow, Scotland. In 1893, he established the Thomas J. Lipton Co., a tea packing company with its headquarters and factory in Hoboken, New Jersey. Lipton teas were an immediate success in the US. Thomas Lipton was knighted by Queen Victoria, who made him Sir Thomas Lipton in 1898 at the age of forty-eight.

In 1929, the Lipton grocery retail business was one of the companies that merged with Home and Colonial Stores to form a food group with over 3,000 stores. The group traded as Home and Colonial Stores until 1961 when it took the name of Allied Stores.

Lipton’s became a supermarket chain focused on small towns, before Allied’s 1982 acquisition by Argyll Group: the supermarket business was re-branded as Presto during the 1980s.

Meanwhile, the Lipton tea business was acquired by consumer goods company Unilever in a number of separate transactions, starting with the purchase of the US and Canadian Lipton business in 1938 and completed in 1972 when Unilever bought the remainder of the global Lipton business.

In 1991, Unilever created a first joint venture with PepsiCo, the Pepsi Lipton Partnership, for the marketing of ready to drink (bottled and canned) teas in North America. This was followed in 2003 by a second joint venture, Pepsi-Lipton International (PLI), covering many non-US markets. PLI was expanded in September 2007 to include a number of large European markets. PepsiCo and Unilever each control 50% of the shares of these joint ventures.

Due to the 2008 Chinese milk scandal, food giant Unilever started recalling its Lipton milk tea powder in Hong Kong and Macau on 30 September 2008. The tea powder, which used Chinese milk powder as its raw ingredient, was recalled after the company’s internal checks found traces of melamine in the powder.

 

 

 

 

INDONESIA LANGUANGE

 

Lipton adalah merek teh hitam yang diciptakan oleh Sir Thomas Lipton. Produknya terdiri dari daun teh, kantong teh, dan minuman teh kemasan. Lipton awalnya adalah nama perusahaan teh dari Inggris yang didirikan oleh Sir Thomas Lipton. Merek Lipton sekarang dimiliki oleh Unilever. Selain membeli dari pasaran teh dunia, Lipton memiliki sendiri beberapa perkebunan teh di Kenya, Tanzania dan India.

Lipton memegang 10% pangsa pasar dunia untuk teh (Euromonitor World Market for Hot Drinks 2004). Unilever menguasai 20% pangsa pasar dunia untuk teh dengan Lipton dan merek-merek teh lain yang dimiliki seperti PG Tips dan Beseda.

Lipton Yellow Label adalah produk Lipton yang paling laku di seluruh dunia, dengan slogan “Quality Number 1” (kualitas nomor satu).

Teh Lipton tersedia di lebih dari 110 negara, termasuk di Eropa, Amerika Utara, Timur Tengah, Afrika dan Asia. Penjualan minuman Lipton Original Iced Tea bekerja sama dengan Pepsi.

Sup dan pasta dulunya pernah dipasarkan dengan merek Lipton, tapi sekarang sudah diganti dengan merek lain, seperti Knorr agar Lipton identik dengan merek teh.

Posted November 21, 2011 by hms27010riacs

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s

%d blogger menyukai ini: